SF Cooper Ltd — London

Four ventures,
one purpose.

A portfolio of independent projects, each built to serve a specific audience with genuine care and craft.

01

simoncooper.me

Customer Success consultancy and self-serve learning platform for SaaS professionals who want to do right by their customers.

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02

Gourmet Coffee London

London's leading coffee discovery platform, connecting enthusiasts with the city's finest specialty roasters, cafés and brewing experiences.

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03

Plain AI

A weekly newsletter distilling the most important AI developments into clear, practical language for everyday business professionals.

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04

The Chislehurst 8:01

A neighbourhood newsletter for the residents, shopkeepers and regulars who make this corner of South East London special.

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About SF Cooper Ltd

Built on curiosity and craft

SF Cooper Ltd is a London-based holding company founded by Simon Cooper. Each venture under the company umbrella was created to serve a specific audience — not to fill a gap in the market, but to solve a problem Simon genuinely understood from the inside.

From helping SaaS professionals build stronger customer relationships, to guiding coffee lovers through London's specialty scene, to making sense of AI for everyday business users, to keeping a neighbourhood connected — every project shares the same ethos: clarity, quality, and genuine usefulness.

You'll find the SF Cooper Ltd name on all of them, because everything here is made with the same care.